DFC Moscow — creating a high-conversion landing page and a cohesive visual language
DFC Moscow is a youth football academy that reached out to me after the success of the FC Progress project. I created a compact, aesthetic, animated landing page on Tilda, established a consistent brand palette, and refined the existing logo — resulting in high conversion for trial training requests.
Create a stylish, clear, and high-converting landing page on Tilda that:
- increases parents’ trust,
- visually differentiates the school,
- generates more sign-ups for free trial sessions.
The client had a children’s football school with a logo but no identity, no modern website, and no visual positioning.
There was no functional website at all — the school was losing leads and looked outdated compared to competitors.
- Used logo elements throughout the interface (shapes, blocks, accents)
- Expanded the visuals to make the website feel emotional and “sporty”
- Designed the page so that a parent moves toward the CTA naturally, without overload
- Added light animations to create a premium feel
- Highlighted school results and child safety — crucial triggers for parents
- The school received a modern and visually consistent landing page
- The conversion rate for free trial sign-ups increased
- A digital visual language was formed and aligned with the existing logo
- The redesigned online presence strengthened the school’s credibility and competitiveness
- Creating commercial landing pages for real clients
- Adapting a brand identity for digital use
- Increasing conversion through UX funnel logic
- Working with Tilda (ZeroBlock, animations, domains, forms, integrations)
- Conducting competitive analysis in the youth sports niche
- Defined and formalized the brand’s color palette
- Analyzed competitor websites in youth football
- Designed the landing page structure based on a conversion funnel
- Styled the landing in the school’s visual language, integrating the logo symbol
- Added clean, subtle animations to make the site feel alive
- Set up forms, maps, domain, and SEO structure
- Tested and optimized responsiveness across devices
KFS Moscow Landing Page & Visual System — High-Conversion Tilda Website and Brand Identity
