product designer
BORTKEVICH
EN
|
RU
DFC Moscow — creating a high-conversion landing page and a cohesive visual language
DFC Moscow is a youth football academy that reached out to me after the success of the FC Progress project. I created a compact, aesthetic, animated landing page on Tilda, established a consistent brand palette, and refined the existing logo — resulting in high conversion for trial training requests.
fc-moskva.ru
fc-moskva.ru
View case study
View case study
Goal
Create a stylish, clear, and high-converting landing page on Tilda that:
  • increases parents’ trust,
  • visually differentiates the school,
  • generates more sign-ups for free trial sessions.
Problem
The client had a children’s football school with a logo but no identity, no modern website, and no visual positioning.
There was no functional website at all — the school was losing leads and looked outdated compared to competitors.
Key decisions
  • Used logo elements throughout the interface (shapes, blocks, accents)
  • Expanded the visuals to make the website feel emotional and “sporty”
  • Designed the page so that a parent moves toward the CTA naturally, without overload
  • Added light animations to create a premium feel
  • Highlighted school results and child safety — crucial triggers for parents
Result
  • The school received a modern and visually consistent landing page
  • The conversion rate for free trial sign-ups increased
  • A digital visual language was formed and aligned with the existing logo
  • The redesigned online presence strengthened the school’s credibility and competitiveness
Skills gained
  • Creating commercial landing pages for real clients
  • Adapting a brand identity for digital use
  • Increasing conversion through UX funnel logic
  • Working with Tilda (ZeroBlock, animations, domains, forms, integrations)
  • Conducting competitive analysis in the youth sports niche
What was done
  • Defined and formalized the brand’s color palette
  • Analyzed competitor websites in youth football
  • Designed the landing page structure based on a conversion funnel
  • Styled the landing in the school’s visual language, integrating the logo symbol
  • Added clean, subtle animations to make the site feel alive
  • Set up forms, maps, domain, and SEO structure
  • Tested and optimized responsiveness across devices
Made on
Tilda