ENG Progress

product designer

BORTKEVICH

FC Progress — creating a brand and digital ecosystem for a youth football academy

FC Progress is a children’s and youth football academy. I developed its brand identity, visual style, commercial landing page, and a mobile app concept — forming a recognizable brand and a convenient digital platform for parents to sign up their children for training. The football school only had a name and a basic logo.

Goal

Create a complete brand that:
— builds trust with parents,
— looks professional,
— helps the school grow,
— brings applications for free trial training,
— has a digital foundation for a future app.

Problem

— No brand identity
— No website
— No marketing materials
— No digital ecosystem
— No product structure for interacting with parents and students

Because of this, the school lacked trust, didn’t stand out among competitors, and couldn’t scale.

Key solutions

Complete identity from scratch

A new logo, refined geometry, brand colors, and a unified communication style.

Market analysis and positioning

Showed the client how competitors look and why Progress should stand out.

High-conversion landing page

Structure: parent’s problem → value → schedule → reviews → sign-up button.
The website clearly stood out among schools in Moscow.

Brand materials and merch

Created mockups and visuals: uniforms, bottles, stands, coach equipment.

Mobile app for the school

A detailed prototype: schedule, attendance, payments, notifications, player profile, statistics.
The UI follows mobile guidelines and the brand style.

Stopping development at a real stage

The mobile app was paused due to budget limits — a real, honest insight into product reality.

Results

The school received a complete brand and strong visual identity.
The landing page generated a stable flow of applications for free training sessions.
A visual foundation for the future app appeared.
The project became a real part of the school’s development and increased trust among parents.
FC Progress now looks like a modern youth sports academy rather than a “home hobby group.”

Clickable prototype

fcprogress.ru

View case study

Gained Expertise

Branding and visual systems
Market analysis and positioning
UX/UI for mobile apps
Working with Tilda as a product
Domain setup, maps, and technical integrations
Client communication and project management
Product thinking in creating an MVP application

What was done

Developed full brand identity: logo, geometry, colors, communication style.
Designed a high-conversion landing page on Tilda.
Set up domain, maps, and integrations.
Created brand materials and merchandise mockups.
Conducted market analysis and positioning.
Designed a detailed mobile app prototype.
Built the product structure for parents and students.
Organized communication with the client and managed the project.