I created a stylish, dynamic website on Tilda with smooth animations, a bright visual identity, and a convenient sign-up form for the free session.
The website stands out clearly among direct competitors — other children’s football academies.

Creating a conversion-focused landing page for a children’s football center based on an existing logo and basic identity.
The key goal was to increase the number of incoming requests from parents for a free trial session.

Results:

Project Goal:

KFS Moscow — Tilda landing page with conversion to free training

I created a new logo, brand palette, visual system and a full landing page optimized for conversion into a free trial session.
I built a structured, aesthetic and commercially oriented digital platform that clearly communicates the school’s value to parents and increases trust.

Additionally, I designed a mobile app prototype: navigation, functionality, user flows and interface screens.

Full brand and digital ecosystem creation for a youth football academy.

From an initial idea and a rough logo — to a complete identity, visual language, a strong high-converting landing page and a concept for a mobile application.

Results:

Project Goal:

Progress Youth Sports School — a complete brand package. Identity from scratch

I transformed a fragmented and unclear rating mechanic into a cohesive, intuitive, and motivating system.
I built a transparent logic of progression: what actions to take → how many XP they give → which benefits each milestone unlocks.
A redesigned progress bar, XP-based mechanics and updated reward tiers make community development tangible and inspiring for administrators.

I also adapted the interface to the VK design system: preserved the brand’s visual structure, reworked screens for gamification, and integrated new functionality into the existing UI language.

The project was aimed at simplifying and strengthening motivation within the community rating system. Administrators struggled to understand how to improve their group’s score and which actions actually mattered.
I redesigned the interaction structure, made the mechanics transparent and motivating — with clear steps, a sense of progression, and tangible achievement.

Results:

Project Goal:

VKontakte - redesign of the community rating system

I redesigned the core user scenarios: reduced the number of screens on the path to purchase, simplified the cart and payment interfaces, improved the UX of presenting the Ozon Card, and made its usage feel more natural within the checkout process.

I also adapted all solutions to Ozon’s large design system: preserved the authentic visual language, ensured consistency with the existing UI kit, and carefully integrated new elements.
The concept demonstrates increased usability, reduced cognitive load and more transparent user actions — which can potentially improve conversion and repeat purchases.

Create a faster, more logical and convenient purchase flow in the Ozon mobile app by reducing the number of steps in the funnel and increasing the number of transactions made with the Ozon Card.
The project was focused on improving a key business metric: increasing purchase conversion through UX-flow optimization and better perception of financial products.

Results:

Project Goal:

OZON — Optimizing the Purchase Path and Increasing User Engagement